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WoW Handicraft, Rural Business Incubator join forces to uplift handicraft industry

Updated: Aug 1

Aurionpro Solutions Ltd’s WoW Handicraft and Rural Business Incubator (RBI) of Udham Singh Nagar, Uttarakhand have collaborated to empower artisans and help Indian handicraft industry to expand its horizon globally.


The one-day event held on July 22, 2024 at Vikas Bhawan witnessed the participation of 250+ handicraft artisans showing interest in adopting technology to grow their businesses both domestically and globally.


Aurionpro appreciates Mr. Manish Kumar - Chief Development Officer (CDO) Udham Singh Nagar, and Ajay Singh - Project Director, and RBI team for their efforts in uplifting the artisans.

The discussion focused on ease in enabling artisans to onboard WoW Handicraft platform to go digital. Further, it focused on onboarding opportunities, product cataloguing, creating better product portfolio, providing technical support in branding & packaging, trainings & workshops, market reach, and overall sustainability.


The discussion focused on ease in enabling artisans to onboard WoW Handicraft platform to go digital. Further, it focused on onboarding opportunities, product cataloguing, creating better product portfolio, providing technical support in branding & packaging, trainings & workshops, market reach, and overall sustainability.

Meanwhile, WoW Handicraft is an ecommerce platform empowering artisans to adopt technology with an objective of preserving traditional handicraft skills, knowledge and support local communities. Whereas RBI aids the youth with innovative business ideas and new start-ups in handicraft industry to succeed in their business goals.


Representatives from WoW Handicraft Mr. Snehal Pandit, Mr. Nitin Patel, Mr. Karthik Venkatachalam, and Mr. Reyazuddin Ansari were present at the occasion.


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